We have an innovative product and need to get the word out. We need students to create press releases for us. Ideal candidate will have basic knowledge about speakers and car audio.

Students should be prepared to:

• Help us refine our story to something compelling and news-worthy
• Write up press releases
• Identify media outlets that are most beneficial to us/most likely to pick the story up
• Send press releases and establish positive rapport with media contacts
• Secure media exposure for our organization

The final deliverables should take the form of:

• Press releases that are written and submitted to the appropriate channels

Students will connect directly with the employer for mentorship throughout the project. Support will be offered in the form of writing collaboration, providing technical details, providing product images, etc.