We are rebranding to position ourselves as a premium speaker company. The current logo needs minor adjustments for better readability.

We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with a creative slogan and mascot. We are focusing on audio clarity, and have ideas like "the crazy clear audio brand".

We want to use a roadrunner as the new mascot. We have an example to provide, but it needs some changes.

This will involve several different steps for the students, including:

• Researching the brand identity.
• Logo and slogan proposals that reflect who we are
• Work to create a branding guide for us to reference
• Help create prototypes using software tools that can be implemented in our marketing
• Creating custom branding sheets with colours and logos.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Create brand style guide, including language, colors, and fonts to use.
• Submit slogan/mascot ideas
• Prototypes for us to use
• Revised logo

Bonus steps would include:

• Custom material for us to use later on

Final deliverables should include

• A brand style guide for us to reference
• Prototypes of the logo/mascot made with software

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to any questions that should arise, and will be happy to work alongside the students on this project.