Digital Marketing Strategy for southwestern clothing brand

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: Which platforms are most used by our target demographic? How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Digital Marketing Strategy

Target market assessment SWOT analysis goal setting develop marketing plan

Crowdfunding campaign marketing for car audio product

Raise funds for a product launch through a crowdfunding campaign. Our Indiegogo campaign is mostly finished, but may need some fine tuning and additional media. Student's main focus should be reaching backers in the most cost-effective way.

Press Release for Car Audio Product

We have an innovative product and need to get the word out. We need students to create press releases for us. Ideal candidate will have basic knowledge about speakers and car audio. Students should be prepared to: Help us refine our story to something compelling and news-worthy Write up press releases Identify media outlets that are most beneficial to us/most likely to pick the story up Send press releases and establish positive rapport with media contacts Secure media exposure for our organization

Brand Identity and Graphic Design for car speaker company

We are rebranding to position ourselves as a premium speaker company. The current logo needs minor adjustments for better readability. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with a creative slogan and mascot. We are focusing on audio clarity, and have ideas like "the crazy clear audio brand". We want to use a roadrunner as the new mascot. We have an example to provide, but it needs some changes. This will involve several different steps for the students, including: Researching the brand identity. Logo and slogan proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Creating custom branding sheets with colours and logos.